John Hinde Collection: Extended Edition
2020
Second edition (Extended) of John Hinde Collection (2020). Small format hardback in near fine condition. Very slight shelf wear to outer boards. Pages are clean and spine is sturdy. Please see photos for reference.
About
John Hinde, a photographer, innovator and entrepreneur, was a key figure in the development of the colour photograph as a postcard. Each photograph is innovative in its use of colour and stage-management. Shot with large format cameras, the production of these photographs was an extraordinary undertaking. Sometimes photographs could take a day and a half to get right. He used vibrant, highly saturated colours to depict a proverbially beautiful image produced to the highest standards. He was making an image for the man on the street not the photography critic.
The images represent and document Britain’s post-war leisure boom. John Hinde equated vibrant colours with happiness and thought his pictures should convey a positive, good feeling. He created these images to give tourists the colourful memories he thought they would want from their holidays - fifty years later the images do a similar thing for the generations that grew up in the 1960s and 1970s. The images are part of the fabric of memory. They provide fleeting glimpses of lost time.